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Video Arts

and E-learning
Experts say that corporate e-learning is the fastest growing market in training 

With the development of new technologies, fierce competition and increasing globalisation of organisations, the future for training is moving now towards e-learning. Recognising these changes and continuing to effectively meet the demands of different businesses, Video Arts launched its first wave of e-learning products using Lynda King Taylor [LKT] as keynote consultant.

VideoArts - One of the world's leading training providers said '"Lynda's launch presentation for our new e-learning business was wonderful". As our MD added... "Lynda is a natural presenter, inventive and full of good ideas with strong messages based on real experience. Also, as we know from Video Arts own world leading products, a touch of humour really does make those important points stick."

Video Arts titles are used daily by some 100,000 organisations world wide. Their programmes help train people in 50 countries and between them they have won over 200 major international awards for excellence. Recognised as an expert in "achieving excellence" and author of best selling book "Excellence 2000" LKT helped capitalise on the explosive growth of the internet as a delivery vehicle for education along with Video Arts' development of a range of e-learning programmes for CD Rom, network/intranet and internet delivery.
Lynda told her high profile audience that "Video Arts interactive programmes are based on their award winning content. They are designed to provide a comprehensive and memorable learning experience on core business skills for excellence and compelling competitive edge. Winning organisations cannot afford to close their eyes to the e-learning curve. It is an integral part of the training mix and those companies who embrace e-learning are already reaping benefits in terms of improved customer service, community relations, product and service quality."

"E-learning is here to stay...the future is blended learning...and the future is now"

According to Eric Molyneux, Director of Exact Solutions, the E-Learning Division of Video Arts Group, "There are many learning requirements where the most appropriate and cost effective solution is a combination of classroom based training and eLearning. This is known as 'Blended Learning' an approach which retains the best qualities of traditional methods and enhances them with technology based training.
By using eLearning as pre classroom activities trainers can be sure that everyone arrives at the classroom with the same level of understanding of the issues to be covered. Action points and personal plans arising from the classroom can be supported by additional eLearning and the creation of ongoing support forums for course participants. This blended methodology saves time and money and makes sure that people get the best possible use of the time they spend together in the classroom.
There are already many good examples of companies using blended learning and the results from these are very encouraging."

Lynda argues that the opportunity is to intelligently mix technology with the human interaction. "No bones about it, IT training still needs human contact. The future is the move towards a model where the majority of courses will be online, but accompanying classroom-based workshops. Combined together, the blend of e-learning and the classroom can provide the learner with the perfect educational environment - the best of what the screen offers whilst retaining the cult of the classroom's charisma. People like to interact physically when learning as well as being online."
E-learning is all about total learning: giving your people the best possible e-ducation:

  • Forever: memorable and ongoing learning that doesn't stop the minute staff, students, managers, delegates, etc leave the classroom.
  • Wherever: from a desktop to a laptop to a mountain top! Users can learn wherever it's most convenient.

  • Whenever: anytime, anywhere teaching and learning - 24 hours a day, seven days a week, learn 'just in time' or 'just in case'.

  • Whatever: For immediate access to the most current data, e-learning brings regular on-line updates - flexible & cost-effective learning solutions.

  • However: Comprehensive programmes delivered in low risk environments, helping people to learn smarter, faster.


Whether a full course for self-study or as a 'just in time' tool for ongoing performance support, e-learning can all be done in an individual's own schedule. Individuals can brush up their skills in the office, at home on their PC or on the train via a laptop. Says Lynda "Some learners pick things up quickly, others not so. E-learning allows management and trainers to better evaluate and monitor progress. It's all about delivering education with maximum efficiency - thus avoiding many staff and key individuals being away from the office for days on end with all the exhausting expenses. The prize is that organisations are not just saving money but they are also delivering a much improved and higher quality training that is tailored one-to-one, and on a skills-base much more relevant to an individual's needs. What's more, e-learning can be used for educational, social and community benefits. The creation of local learning networks means the ability to transform this training onto interactive platforms is also a major plus across multi-agency partnerships and the public sector."

"Knowledge is gained by learning......and knowledge is powerful."

Lynda told her Video Arts audience that you never learn anything talking : only through asking questions, listening, watching & more listening. Managers, says Lynda, will admit quality service & customer relationship management [CRM] are the key differentiates in a global economy & energetic environment. However, LKT believes that it is 'learning' which is the core component of competitive advantage through exchanging best value and powerful practice. A common characteristic of charismatic companies is their training budget and the speed with which they standardise training to simultaneously feed the minds of all their staff wherever they are in the world. 

Learning 'just in time' or 'just in case' ; and wherever it is most convenient. Hotels to hostelries, airlines to army, pubs to post offices, building society branches to baggage handlers, call centre carers to computer kids, executives to engineers, salesmen to scientists, midwives to money marketeers, tanker drivers to travel agents, dealerships to doctors, nurses to night shift workers, retail outlets to remote roadside service stations, police to priests and so on. All who work within these occupations & others will re-educate & refresh many times over in their career, and learning will be their magical motivator to pride and progress.

'Have a good plan, execute it violently, do it today'

In all the organisations LKT has worked with, whilst learning is the basis upon which life excels - "laughter" she says "is its leverage. A day without laughter is a day wasted - and wherever I have travelled as a trainer, from Namibia to Norway, Jordan to Johannesburg, Prague to Penzance, Hong Kong to Holland, 'British' humour travels across all frontiers, religions and multi cultural communities. However all excellent things are as difficult as they are rare. That's why Video Arts have got e-learning right. The classic Video Arts training way is to 'see it done wrong and then see it done right' They know that training is a combination of face-to-face sessions, competent coaching, munificent mentoring, and open-minded online. They make learning entertaining and engaging, AND they know that if content does not work offline it will never work online. E-learning is evolution not revolution.

"Skills-based learning solutions worldwide and global beta classrooms."   

As an international consultant Lynda King Taylor needs two important ingredients wherever globally she works: time & re-assurance of standardisation. On 'time' she says "I can be in a region such as Africa or the Far East for only a week or two, yet I need to help managers who work in remote locations to develop key management skills. This is often impractical or impossible to do through away-days in the corporate classroom without it seriously affecting the operating of that organisation in the outback. I also require reassurance. The trouble with standards is that there are so many to choose from. What if my delegates basic knowledge of CRM or indeed any service subject is at variance with one another's level? This can be punitive on pupil, traumatic on tutor. I must be certain I have standardised training that travels."

Lynda's answer is ' Webucation ' and interactive e-learning.
An example she cites is the Middle East which is looking more to Europe rather than the USA for its current teaching and training tools. On her recent tour in the Emirates, working in a multi ethnic environment, Lynda's seminars - thanks she adds to Video Arts - were percolated with the potency of learning and laughter. The audience, Lynda says, "were the conduit to the common purpose of gaining competitive edge through customer relationshiop management [CRM]. Employees attended from rural communities across the region and were able to gain groundings in CRM and management skills in a classroom in Dubai. They were fortunate. 

They were of a similar standard of consistency in customer care, product prowess, international intellect and intuition - due to a strict selection process including pre-tests to establish current CRM knowledge level. I was assured through screening that the level of delegate experience would equal my drumbeat of dialogue and debate. My sponsors, TNT, Toyota and Emirates, undertook my requests to ensure that delegates had been introduced to standardised experience and effect - 'just-in-time' learning prior to my arrival. Video Arts new generation of e-learning programs such as 'Demanding customers' 'Who sold you this, then?' are superb in streamlining and strengthening this scenario. It is not enough to have a good mind, the main thing is to use it as well - and long after I have left the scene!

"E-learning harnesses personnel development and diligence."

As a result of her Emirates tour, LKT left behind training material that online enables her to monitor and evaluate her past delegates' progress. Across the globe she has been able almost one-to-one to survey her students and monitor her managers, observing them becoming more innovative and inspirational in their customer service styles and strategies.

"Do not be restricted by today's limitations - rather be stimulated by tomorrows possibilities."

Another area Lynda has been working within is sharing best practice & value across the UK public/private sectors. Take as an example the UK Police Service and sharing best practice with the UK's National Health Service [NHS]. Says LKT, "Yes, we have been able to collect 15 Chief Executives of NHS Trusts and exchange knowledge with their equivalents in the police service. These are busy individuals and time out in the classroom is precious. 

So much to share. Whilst listening to others brings rich reward , it is vital this is spread across both the NHS and the police service. Many of their staffs are shift workers and are disconnected from senior management trends, transitions and thinking due either to time,demands or location constraints. Interactive involvement has been a boon and bonus. Constables, sergeants, inspectors, ward sisters, dialysis managers, forensics, A&E nurses, porters, back room 999 call centres, etc are all able to leap a learning curve - simultaneously and standardised."

For LKT, the combination of classroom and CD Rom, work book and web site, interactivity and inter-operability, has allowed best practice and best value to reach many service delivery levels across the UK with speed, style and success. Internal training for employees, external customers and partnerships have all been party to improved community relations, best value and practice, plus improved service delivery. For example Lynda cites that statutorily, under the UK's Crime & Disorder Act, police must work together with external 'partners' - Local Councils, Health Trusts, Probation Service, community etc. - to reduce crime. 

She mentions that "Recently in the City of Westminster, London, we have won an accolade from Her Majesty's Inspectorate of Constabulary [HMIC] for our working practices in reducing crime & disorder across the Borough. We could never have achieved a better understanding of our multitude of demands and duties without learning and training. Given the various 'partnerships' accessibility, we have relied on e-learning delivery to share common purpose and priority - - and it has been a vehicle that is both flexible and cost-effective. Early days, but within the public sector we are doomed if we do not try to access improved service delivery, customer/staff relations and other management skills to as many staffs - external and internal customers - as possible. Interestingly, our experience of police/community partnerships, cited as 'innovative' and 'visionary' in the HMIC report, is now being sought by European police forces, from Lyons to Leipzig." 

E-learning will play a major role in this training endeavour across east and west Europe and elsewhere - especially when it is not always possible to take what few police we have off the London streets, or nurses from wards, and share their skills personally with colleagues in a classroom overseas. "That is why we must blend traditional learning wiith e-learning. Latter is an ideal complement to the former , and is our only means available to meet the explosive growth in cultural change and corporate learning requirements."

"This is evolution not revolution..."

As Lynda King Taylor says "Managing and delivering rich learning content increases any organisation's bottom line and provides a future knowledge economy essential for global competitive advantage. General MacArthur's advice of 'have a good plan, execute it violently, do it today' is absolute for customer service relationship management, increasing brand value and employee worth. Too many organisations have got arrogant, breeding a complacency that cultivates customer & community contempt. Many blue chip corporations took their eye of the ball and lost possession, with fewer customers crossing their thresholds. Losing loyalty and market share - because they higher they went the dumber they got."

If you look at success stories today, they are says Lynda "those exciting and energetic organisations who virtually and vivaciously vibrate.Their investment in staff training is a prowess and priority, one that profits not just competitiveness but their customer compatibility. To share information wherever, whenever, forever across time zones is a confident and competent global advantage."

LKT recall s a previous client, Texaco. Their upstream oil operations distributed data to downstream petrol forecourts and call centres allowing immediate access to on-line updates and knowledge that kept them ahead of their competitors, and allowed them to give better customer service. 

" To have got all the assorted staffs together would have not only been costly but a geographical gridlock. Only recently some top 100 companies and public sector organisations have had to get messages across the globe to all staffs with immediacy - mainly as a result of that complacency mentioned earlier but also responding to press attacks and media alerts on their ethical responsibility - or lack of it. Whether the message is refreshment or reinforcement, it has been essential to get all their managers in remote environments to better develop their key customer skills - and as quickly as possible when the shit has hit the fan and corporate reputation requires resolute restoration."

            There is no doubt that as far as Lynda and Video Arts are concerned e-learning:

  • adds to global advantage

  • has an important influence in customer relationships

  • is a major contributor to sharing best practice and value

  • is an integral part of the training mix in any organisation striving for E-xcellence

  • for improving brand loyalty and worth, service competence & delivery, winning advantage

As Lynda said at the Video Arts launch, "Listening & learning not only helps us to get in front it makes us stay in front. Our success today merely sets the benchmark for everyone else. Real success is doing a thousand little things better. That is why sharing best practice across the globe is a joyful journey - blending what's new with what works. Remember though, e-learning success is just that - a journey - never a destination!"

Want to discover more about E-learning? Contact Lynda King Taylor for more information e-mail: LKTLondon@aol.com
or by calling +44 (0) 7775 658 067.

Or view Video Arts E-learning website at www.videoarts.com
See more on LKT CRM
Note client feedback page or hit the home page
for more information on Lynda's work eg in Emirates or with the UK police service.

© Copyright Lynda King Taylor 2006-2013 & Video Arts 2001

Lynda at the Video Arts launch said ... " E-learning adds to global advantage & has an important influence in customer relationships. This new training format is a major contributor to sharing best practice and value, and is an integral part of the training mix in any organisation striving for E-xcellence

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